CAJ | 학술논문

从红色旅游产品吸引力角度,分析了红色旅游的目标市场和市场需求,提出红色旅游产品的设计应以体验要素为主,更要拓展思路,改变观念,扩展目标市场,采用多种组合战略,做好精细营销,最终提升红色旅游产品的吸引力。红色旅游不能仅靠政治使命、红色情缘作为吸引力来源,应该充分挖掘红色旅游产品内涵,与其他主题的旅游产品结合起来,充实红色旅游产品内涵,提升其吸引力和竞争力。
종홍색여유산품흡인력각도,분석료홍색여유적목표시장화시장수구,제출홍색여유산품적설계응이체험요소위주,경요탁전사로,개변관념,확전목표시장,채용다충조합전략,주호정세영소,최종제승홍색여유산품적흡인력。홍색여유불능부고정치사명、홍색정연작위흡인력래원,응해충분알굴홍색여유산품내함,여기타주제적여유산품결합기래,충실홍색여유산품내함,제승기흡인력화경쟁력。
This article take views on the attraction of red tourism product, analyzing the target markets and market demand of Red tourism and proposing that the disign of red tourism product should focus on experience elements. What＇ s more, it should develop mind, change ideas, and expand the target market, using a variety of portfolio strategy, making the sophisticated marketing well and enhancing the attraction of red tourism product ultimately. Red tourism can＇ t make only the political mission and red sentiment as the source of attraction. We should excavate the content of red tourism product abundantly and band other thematic tourism products together, to enrich the connotation of red tourism product and bring up its attraction and competitiveness.