CAJ | 학술논문

未来学家指出体验经济将逐渐成为继农业经济、工业经济、服务经济之后的一种新经济形态,企业将靠提供体验而获得经营的成功。未来的消费者愿意为消费过程中的体验经历付费,因为它美好、难得、非我莫属、不可复制、不可转让、转瞬即逝,它的每一瞬间都是一个＂唯一＂。而体验经济恰恰是以商品为载体,以服务为手段,使消费者融入其中的活动。体育产业的主体是体育服务业,体育服务消费者正是看中了运动过程中的这种体验经历而置身其中。因此我们有理由相信体验经济背景下,体育健身娱乐市场营销的理念、特征、策略将发生重大的转变。本文立足体验经济发展的时代背景以广东珠三角地区体育健身娱乐业为分析的对象,探讨体验经济时代体育健身娱乐行业发展的方向和趋势及策略转变。
미래학가지출체험경제장축점성위계농업경제、공업경제、복무경제지후적일충신경제형태,기업장고제공체험이획득경영적성공。미래적소비자원의위소비과정중적체험경력부비,인위타미호、난득、비아막속、불가복제、불가전양、전순즉서,타적매일순간도시일개＂유일＂。이체험경제흡흡시이상품위재체,이복무위수단,사소비자융입기중적활동。체육산업적주체시체육복무업,체육복무소비자정시간중료운동과정중적저충체험경력이치신기중。인차아문유이유상신체험경제배경하,체육건신오악시장영소적이념、특정、책략장발생중대적전변。본문립족체험경제발전적시대배경이엄동주삼각지구체육건신오악업위분석적대상,탐토체험경제시대체육건신오악행업발전적방향화추세급책략전변。
Futurists point out that the experience economy will gradually become the agricultural and industrial economy, and the service economy after a new economic form, the enterprise will provide experience on the success of acquired business. The future for the consumers are willing to pay for the process of consumer experience, be- cause it better, rare, mine, no copy, non - transferable, fleeting, its every moment is ＂only＇. And the experi- ence economy just is with commodity as the carrier, take the service as the means, make consumers into the activ- ities. The subject of sports industry is sports services, sports service customers in the process of sport is to take a fancy to experience this experience, place oneself among them. So we have reason to believe that background of experience economy, sports body - building entertainment marketing concept, characteristics, strategy will produce great changes. Based on the background of experience economy development in Guangdong sports fitness entertainment industry in the Pearl River Delta, this paper discusses the object for analysis experience economy era of sports body -building entertainment industry development trend and the direction and strategy shift.