心理研究
心理研究
심리연구
PSYCHOLOGICAL RESEARCH
2011年
6期
3-9
,共7页
张军伟%徐富明%刘腾飞%蒋多%文桂婵
張軍偉%徐富明%劉騰飛%蔣多%文桂嬋
장군위%서부명%류등비%장다%문계선
心理预算%支付方式%心理账户
心理預算%支付方式%心理賬戶
심리예산%지부방식%심리장호
mental budgetintg%payment mechanism%mental accounting
心理预算是指人们从心理上对各项支出设定预算约束,并对各项支出进行追踪的认知过程。小到个体、家庭,大到公司、集团都存在心理预算,所以心理预算的相关问题受到有关学者的持续关注和探讨。心理预算包括设定预算约束和对各项支出进行追踪两个过程。心理预算的影响因素包括支付方式、训练、储蓄目标和个体的收入。未来心理预算的研究应对心理预算的形成机制、影响因素和时间的心理预算等进行探讨。
心理預算是指人們從心理上對各項支齣設定預算約束,併對各項支齣進行追蹤的認知過程。小到箇體、傢庭,大到公司、集糰都存在心理預算,所以心理預算的相關問題受到有關學者的持續關註和探討。心理預算包括設定預算約束和對各項支齣進行追蹤兩箇過程。心理預算的影響因素包括支付方式、訓練、儲蓄目標和箇體的收入。未來心理預算的研究應對心理預算的形成機製、影響因素和時間的心理預算等進行探討。
심리예산시지인문종심리상대각항지출설정예산약속,병대각항지출진행추종적인지과정。소도개체、가정,대도공사、집단도존재심리예산,소이심리예산적상관문제수도유관학자적지속관주화탐토。심리예산포괄설정예산약속화대각항지출진행추종량개과정。심리예산적영향인소포괄지부방식、훈련、저축목표화개체적수입。미래심리예산적연구응대심리예산적형성궤제、영향인소화시간적심리예산등진행탐토。
Mental budgeting is a cognitive process for people to set budgets for categories of expenses and track expenses against their budgets. All organizations, from General Motors down to single person households, have mental budgeting, so relating questions concerning mental budgeting are receiving constant attention and exploration from scholars in this field. This paper first introduces two formation processes of mental budgeting: set budgets for categories of expenses and track expenses against their budgets, then discusses the influential factors of mental budgeting: payment mechanism, training, savings goals and income. Studies in the future should increase researches of the formation mechanism of mental budgeting, influential factors of mental budgeting, and mental budgeting of time.