试论留学招生工作中的品牌营销和“后品牌营销”
시론류학초생공작중적품패영소화“후품패영소”
On Brand Marketing and ＂Post- Brand Marketing＂ in the Work of Recruiting International Students to Come to Study in China
  • 万方数据
    韶关学院学报 소관학원학보
    JOURNAL OF SHAOGUAN UNIVERSITY（SOCIAL SCIENCE）
    2011年 7期 138-141 ,共4页

    秦洪雷%黄华明%苏伟然

    진홍뢰%황화명%소위연

    来华留学%品牌营销%后品牌营销 來華留學%品牌營銷%後品牌營銷
    래화류학%품패영소%후품패영소
    Studying in China%Brand Marketing%Post-Brand Marketing
    从来华留学招生工作实践看来,来华留学招生应该进入品牌营销和后品牌营销的新阶段,通过提高价值认同感和精神愉悦感,将大学教育推向＂德才兼备＂的教育新境界。
    종래화류학초생공작실천간래,래화류학초생응해진입품패영소화후품패영소적신계단,통과제고개치인동감화정신유열감,장대학교육추향＂덕재겸비＂적교육신경계。
    On the basis of practical work of recruiting international students to study in China,it is pointed that this work should proceed to the new stage as is characterized by Brand Marketing and ＂Post Brand Marketing＂,and by enhancing value commitment and spiritual pleasure,to push our university education to a new high of ＂virtue and professionally proficiency＂.
    원문보기 원문다운로드 사이트로이동
저자의 최근 논문