CAJ | 학술논문

探讨医疗服务市场中信息搜寻行为的特性,研究患者在医疗服务市场中进行信息搜寻的成本、搜寻次数以及搜寻结果并讨论造成现状的原因。方法：主要从患者的角度,运用搜寻理论及有关方法,通过设计问卷,进行实地调查,分析信息非对称状态下的患者在就医过程中获取信息的途径、方法、时间等。结果：患者对健康信息的渴求与成本投入之间存在很大差异;患者在就医过程中存在一定盲目性;患者对于医疗质量信息的需求量大但不足。结论：患者通过网络等对健康知识的搜寻最有必要,通过医务工作者或者医院的网络平台是获得就医信息、增加医疗服务收益的最佳途径。
탐토의료복무시장중신식수심행위적특성,연구환자재의료복무시장중진행신식수심적성본、수심차수이급수심결과병토론조성현상적원인。방법：주요종환자적각도,운용수심이론급유관방법,통과설계문권,진행실지조사,분석신식비대칭상태하적환자재취의과정중획취신식적도경、방법、시간등。결과：환자대건강신식적갈구여성본투입지간존재흔대차이;환자재취의과정중존재일정맹목성;환자대우의료질량신식적수구량대단불족。결론：환자통과망락등대건강지식적수심최유필요,통과의무공작자혹자의원적망락평태시획득취의신식、증가의료복무수익적최가도경。
The paper is to investigate the characteristic of patients＇ searching cost,searching time,searching consult in medical market and discusses the reasons of the situation.Methods： Using information asymmetry theory and the relevant methods to analyze approaches,methods,time and etc of patients obtaining information during medical treatment through designing questionnaire.Results： The proportion between the input in and the need of the health information is unbalanced;Most patients are aimless when seeking medical advice;The needs of medical quality information are urgent but insufficient.Conclusion： Internet and other medium are necessary to patients when searching health information.The efficient way to obtain medical information is through medical worker and website of hospital.