菏泽学院学报
菏澤學院學報
하택학원학보
JOURNAL OF HEZE UNIVERSITY
2011年
4期
53-56
,共4页
体验经济%休闲农业%体验营销
體驗經濟%休閒農業%體驗營銷
체험경제%휴한농업%체험영소
experience economy%leisure agriculture%experience marketing
随着经济全球化的快速发展，体验营销在休闲农业中已被广泛应用，有力地促进了休闲农业的快速发展。实施体验营销，要坚持以顾客为中心，通过安排和设计特定的情景体验过程，使顾客在心中引发购买欲望，使他们在愉悦中主动消费。
隨著經濟全毬化的快速髮展，體驗營銷在休閒農業中已被廣汎應用，有力地促進瞭休閒農業的快速髮展。實施體驗營銷，要堅持以顧客為中心，通過安排和設計特定的情景體驗過程，使顧客在心中引髮購買欲望，使他們在愉悅中主動消費。
수착경제전구화적쾌속발전，체험영소재휴한농업중이피엄범응용，유력지촉진료휴한농업적쾌속발전。실시체험영소，요견지이고객위중심，통과안배화설계특정적정경체험과정，사고객재심중인발구매욕망，사타문재유열중주동소비。
With the rapid growth of economic globalization, experience marketing has been widely applied in leisure agriculture, which, in turn, has encourage the rapid development of leisure agriculture. To do experiencemarketing, we should center around the customers, through the specially arranged and designed experiential process, trigger their desire to buy and make them do active consumption.
