CAJ | 학술논문

近几年，西安曲江集团积极调动内外各种资源发展会展业，曲江会展得到快速发展，正在向中国会展业的“航母”迈进，曲江会展发展逐渐形成一种模式，即：“整合资源、三位一体、多轮驱动、旅展联动”的会展发展模式。
근궤년，서안곡강집단적겁조동내외각충자원발전회전업，곡강회전득도쾌속발전，정재향중국회전업적“항모”매진，곡강회전발전축점형성일충모식，즉：“정합자원、삼위일체、다륜구동、려전련동”적회전발전모식。
In recent years, Xi＇an Qujiang group have been mobilizing inside and outside all sorts of resources actively to develop MICE industry, the MICE industry of Xi＇an Qujiang is developing rapidly and is striding forwords to “aircraft carrier” of China＇s MICE industry, the MICE development of Qujiang is gradually formed a kind of mode. This paper summrize the MICE Development mode called “integration of resources,tinity,multi-wheel driving,linkage of MICE and tourism”based on the analysis of development conditions of, characteristics and operation mechanism model of Qujiang MICE.