CAJ | 학술논문

为了深入了解电信运营商信誉对消费者移动支付使用意愿的作用机制，运用重复博弈对电信运营商信誉作为消费者使用意愿影响因素的原因进行分析，并从使用意愿形成的心理阶段对原因进行解释，进而提出电信运营商提升运营移动支付业务信誉的策略。
위료심입료해전신운영상신예대소비자이동지부사용의원적작용궤제，운용중복박혁대전신운영상신예작위소비자사용의원영향인소적원인진행분석，병종사용의원형성적심리계단대원인진행해석，진이제출전신운영상제승운영이동지부업무신예적책략。
In order to know the mechanism of operators＇ reputation to consumers＇ adoption of mobile payment, the paper uses repeated-games to analyze the reasons for its influencing factors and explains the reasons from the psychological stage of customers＇ adoption. Then the paper puts forward strategies of increasing the reputation of mobile payment of operators.