CAJ | 학술논문

中小企业在社会生活和国民经济的发展中具有十分重要的作用。蓝海战略理论不同于传统的中小企业发展理论。在综述传统中小企业发展战略的基础上，本文介绍了蓝海战略的理论框架，并分析了我国中小企业实施蓝海战略的必要性，最后依据实例说明了中小企业实施蓝海战略走向发展的具体思路。
중소기업재사회생활화국민경제적발전중구유십분중요적작용。람해전략이론불동우전통적중소기업발전이론。재종술전통중소기업발전전략적기출상，본문개소료람해전략적이론광가，병분석료아국중소기업실시람해전략적필요성，최후의거실례설명료중소기업실시람해전략주향발전적구체사로。
Medium-sized and small enterprises play an important role in the development of social life and national economy. Blue ocean strategy differs from traditional development theories of medium-sized and small enterprises. On the basis of summarizing traditional medium-sized and small enterprises development strategies, the paper introduces the theoretical frame of blue ocean strategy and analyzes the necessity of implementing blue ocean strategy for medium-sized and small enterprises in China. Finally, it brings forward the specific thinking over the development of medium-sized and small enterprises with examples.