浙江外国语学院学报
浙江外國語學院學報
절강외국어학원학보
JOURNAL OF ZHEJIANG EDUCATION INSTITUTE
2011年
6期
1-6
,共6页
评价系统理论%劝说%中庸主义
評價繫統理論%勸說%中庸主義
평개계통이론%권설%중용주의
appraisal system%persuasion%moderation
广告语篇的劝说目的通常是很明显的,作者会运用语言资源来赞扬其产品。而该篇医学广告语篇作者的立场却是不褒不扬。语篇运用力度资源体现作者的中庸主义的立场,增强了语篇的说服力;运用介入资源中的杂言使得论证客观、可信;通过说一不二的实验数据表明命题的确定性,最终达到劝说读者的语篇目的。
廣告語篇的勸說目的通常是很明顯的,作者會運用語言資源來讚颺其產品。而該篇醫學廣告語篇作者的立場卻是不褒不颺。語篇運用力度資源體現作者的中庸主義的立場,增彊瞭語篇的說服力;運用介入資源中的雜言使得論證客觀、可信;通過說一不二的實驗數據錶明命題的確定性,最終達到勸說讀者的語篇目的。
엄고어편적권설목적통상시흔명현적,작자회운용어언자원래찬양기산품。이해편의학엄고어편작자적립장각시불포불양。어편운용력도자원체현작자적중용주의적립장,증강료어편적설복력;운용개입자원중적잡언사득론증객관、가신;통과설일불이적실험수거표명명제적학정성,최종체도권설독자적어편목적。
Abstract：This paper analyzes an advetisement on the effect of acupuncture in the light of appraisal system. Generally speaking,the author of an advertisement has a clear position towards the persuasion. But in this advertisement, the author is neither positive nor negative. The text makes full use of force in expressing the author＇ s moderation in his position, thus increasing the power of persuasion; using heterogloss to make his supporting details more objective and believable;citing experimental statistics to make the supposition more precise to achieve the purpose of persuading readers into believing the positive effects of acupuncture.
