CAJ | 학술논문

普遍模仿、创新能力差、缺乏强势品牌、产业链薄弱的中国民族体育用品企业,在激烈的国际竞争环境下面临着生存和发展的困难,从产业链视角指出我国民族体育用品企业从事处于产业链低端的OEM生产模式的弊端,并提出了相关对策：实行产业链的高效整合,培育和发展我国体育用品强势品牌以及产业集群。
보편모방、창신능력차、결핍강세품패、산업련박약적중국민족체육용품기업,재격렬적국제경쟁배경하면림착생존화발전적곤난,종산업련시각지출아국민족체육용품기업종사처우산업련저단적OEM생산모식적폐단,병제출료상관대책：실행산업련적고효정합,배육화발전아국체육용품강세품패이급산업집군。
The Chinese ethnic sports product enterprises have the problems of imitation, weak creativity, lack of famous brands and weak industrial link. The paper points out the impact of OEM production model on the Chinese ethnic sports product enterprises. The paper proposes to integrate the industrial link, cultivate the brand of the Chinese ethnic sports products and develop the Chinese ethnic sports product enterprise group.