CAJ | 학술논문

对我国体育用品业的发展现状进行分析,指出企业规模小、知名品牌少、品牌意识弱、科技含量低、人才匮乏和营销观念落后是制约我国体育用品业发展的主要因素。并在此基础上提出我国体育用品业发展的5大路径：科技领先、品牌强化、产业重组、人才优先和跨国发展。
대아국체육용품업적발전현상진행분석,지출기업규모소、지명품패소、품패의식약、과기함량저、인재궤핍화영소관념락후시제약아국체육용품업발전적주요인소。병재차기출상제출아국체육용품업발전적5대로경：과기령선、품패강화、산업중조、인재우선화과국발전。
The paper analyses the current development of sports product industry in China and points out that the sports product industry in China is restricted mainly by small enterprise scale, lack of famous brand, brand awareness, scientific technique involvement and talents and the out-of-date marketing concept. The paper also proposes the five developing ways, i.e., advanced scientific technology, brand enhancement, reorganization of industry, talent orientation and interna-tional development.