CAJ | 학술논문

以湖南武陵源世界自然遗产地为研究对象,通过游客问卷调查,以便利抽样的方式探讨游客旅游动机与旅游解说需求(解说媒体与解说主题)的相关关系,以指导武陵源世界自然遗产地科普教育解说规划的制定与实施.经因素分析得到学习体验、修身养性、价值营造和社会接触4个旅游动机,以及专业知识、民俗风情、人为活动与发展历程4个自然遗产地解说主题,然后利用聚类分析得到游憩积极型和游憩消极型两类旅游动机类型.研究发现,游客旅游动机与解说需求存在显著差异;游客动机类群与解说媒体中的定点解说、剧场解说、解说折页、解说多媒体、解说牌、陈列展示与非现场解说有显著性差异;而游客动机类型与专业知识、民俗风情和发展历程等解说主题之间需求差异显著.
이호남무릉원세계자연유산지위연구대상,통과유객문권조사,이편리추양적방식탐토유객여유동궤여여유해설수구(해설매체여해설주제)적상관관계,이지도무릉원세계자연유산지과보교육해설규화적제정여실시.경인소분석득도학습체험、수신양성、개치영조화사회접촉4개여유동궤,이급전업지식、민속풍정、인위활동여발전역정4개자연유산지해설주제,연후이용취류분석득도유게적겁형화유게소겁형량류여유동궤류형.연구발현,유객여유동궤여해설수구존재현저차이;유객동궤류군여해설매체중적정점해설、극장해설、해설절혈、해설다매체、해설패、진렬전시여비현장해설유현저성차이;이유객동궤류형여전업지식、민속풍정화발전역정등해설주제지간수구차이현저.
Through a face to face questionnaire survey to the tourists and by employing convenient sampling analysis, and the relationship between visitors' socio-demographic and tourists' interpretive demands were studied in Wulingyuan World Natural Heritage to guide the procedure and application of scientific and educational interpretive planning. The four factors of tourists'motivations were found, they are "learning and experiencing", "disciplining temperament", "creatingself-value" and "participating in the society", and the four factors of natural heritage interpretive topics were also concluded, those are "professional knowledge","folk and customs", "man-made activities" and "development history" by using factor analysis, and two types of visitors' motivations were put forward by means of cluster analysis, they are "the positive recreation" and "the negative recreation". The results show that there are statistically significant differences among visitors' tourism motivations and interpretive demands; and among visitors'motivation clusters and the parts of interpretive media such as on-site interpretation, living history, interpretive brochure,interpretive multi-media, interpretive panel, exhibition and off-site interpretation, etc, and among visitors' motivation types and the parts of interpretive topics, namely, "professional knowledge", "folk and customs", and "developing history".