CAJ | 학술논문

地域文化资源和城市形象作为一种重要的城市竞争资本，是可供城市经营的最大无形资产。在分析城市文化、城市形象、城市经营三方面内涵和梳理三者逻辑关系的基础上，初步构建城市形象经营的一般模式。以涡阳县为例，分析涡阳城市形象建设的现状问题，进行涡阳城市文化资源的分类提取，根据文化资源优势对涡阳进行城市形象的总体定位，最后提出了涡阳城市形象经营的主要策略建议，以期实现城市无形资产增值和城市竞争力的提升。
지역문화자원화성시형상작위일충중요적성시경쟁자본，시가공성시경영적최대무형자산。재분석성시문화、성시형상、성시경영삼방면내함화소리삼자라집관계적기출상，초보구건성시형상경영적일반모식。이와양현위례，분석와양성시형상건설적현상문제，진행와양성시문화자원적분류제취，근거문화자원우세대와양진행성시형상적총체정위，최후제출료와양성시형상경영적주요책략건의，이기실현성시무형자산증치화성시경쟁력적제승。
As important resources of city competition, local cultural resources and the munici- pal image provide the most intangible assets for municipal management. Based on the analysis of municipal culture, municipal image, and municipal management and the logical relationship of the three, this paper has established the general pattern of municipal image management. Taking Guoyang County as an example, this paper has analyzed the problems existing in its municipal image building, categorized and extracted the cultural resources of Guoyang, and accordingly positioned the overall municipal image. Finally major suggestions have been advanced concerning the municipal image of Guoyang in order to improve the value of the intangible assets and competitiveness.