CAJ | 학술논문

鄂尔多斯旅游业发展迅速，旅游营销初见成效，客源市场日趋扩展。但长期以来，旅游营销创意含量低、协作不够、投入不足、受旅游要素建设制约严重等问题困扰着旅游营销的进一步深入。实施整合营销与品牌带动战略，加强旅游目的地公共营销组织整合、旅游要素优化整合、旅游品牌形象整合、区域旅游营销整合。以城市形象品牌为旅游导向、景区支撑品牌为带动核心、产业示范品牌为行业领军，可以实现鄂尔多斯旅游营销的大发展和新跨越。
악이다사여유업발전신속，여유영소초견성효，객원시장일추확전。단장기이래，여유영소창의함량저、협작불구、투입불족、수여유요소건설제약엄중등문제곤우착여유영소적진일보심입。실시정합영소여품패대동전략，가강여유목적지공공영소조직정합、여유요소우화정합、여유품패형상정합、구역여유영소정합。이성시형상품패위여유도향、경구지탱품패위대동핵심、산업시범품패위행업령군，가이실현악이다사여유영소적대발전화신과월。
With the rapid development of Ordos tourism industry, tourism marketing have achieved initial success and passenger origin have expanded gradually. But there are some serious problems restrict the development of tourism marketing, such as low of creative content in tourism marketing, lack of collaboration, shortage of investment and so on. To realize the development and new span of Ordos tourism marketing, we should do some thing like these ： strengthening public marketing organization integration in tourism destination, optimization integration of tourism elements, tourism brand image and regional tourism marketing, with the orientation of tourism image for the city, scenic spot support brand for driving core, industry leader for industry demonstration brand.