CAJ | 학술논문

旅游形象定位与设计在城市旅游中发挥着越来越重要的作用,它对于指导城市旅游规划与开发、城市旅游产品设计等具有着重要的意义。在论述城市旅游形象概念与定位的相关研究进展的基础上,从湘潭市现有旅游资源特征、游客感知及周边城市竞争等几个方面分别进行分析与探讨,提出了湘潭旅游形象定位的战略构想,并对湘潭旅游形象进行了试定位。
여유형상정위여설계재성시여유중발휘착월래월중요적작용,타대우지도성시여유규화여개발、성시여유산품설계등구유착중요적의의。재논술성시여유형상개념여정위적상관연구진전적기출상,종상담시현유여유자원특정、유객감지급주변성시경쟁등궤개방면분별진행분석여탐토,제출료상담여유형상정위적전략구상,병대상담여유형상진행료시정위。
The localization and design of tourism image are becoming more and more important in urban tourism. It shows great significances about instructing the plan and the development of urban tourism, the design of tourism products. This paper makes a simple analysis of the concept and the localization of urban tourism image on the basis of reviewing the correlated research pro- gress. Meanwhile, the existing tourism resources, characteristics of Xiangtan and the competition of surrounding cities were analyzed and discussed, the idea of Xiangtan tourism image was made, and tried to locate of Xiangtan tourism image.