辽宁高职学报
遼寧高職學報
료녕고직학보
LIAONING HIGHER VOCATIONAL TECHNICAL INSTITUTE JOURNAL
2011年
7期
70-73
,共4页
高职教育%市场营销专业%实践教学%模式
高職教育%市場營銷專業%實踐教學%模式
고직교육%시장영소전업%실천교학%모식
higher vocational education%marketing major%practical teaching%mode
实践教学在高职教育中的地位是由高职教育的内涵和目标所决定的,走＂工学结合、校企合作＂之路,高职教育才可能培养出为社会所需要的高技能职业人才。在研究国内外高职教育实践教学模式基础上,对高职市场营销专业＂2＋1＂实践教学模式现状进行了分析,对实践教学内容、实践教学条件和实践教学管理等方面进行了探讨。
實踐教學在高職教育中的地位是由高職教育的內涵和目標所決定的,走＂工學結閤、校企閤作＂之路,高職教育纔可能培養齣為社會所需要的高技能職業人纔。在研究國內外高職教育實踐教學模式基礎上,對高職市場營銷專業＂2＋1＂實踐教學模式現狀進行瞭分析,對實踐教學內容、實踐教學條件和實踐教學管理等方麵進行瞭探討。
실천교학재고직교육중적지위시유고직교육적내함화목표소결정적,주＂공학결합、교기합작＂지로,고직교육재가능배양출위사회소수요적고기능직업인재。재연구국내외고직교육실천교학모식기출상,대고직시장영소전업＂2＋1＂실천교학모식현상진행료분석,대실천교학내용、실천교학조건화실천교학관리등방면진행료탐토。
The role of practical teaching in higher vocational education is determined by the connotation and object of higher vocational education.Sticking to the road of the combination between work and study and the cooperation between colleges and enterprises,higher vocational education can cultivate social needed high skilled vocational talents.On the basis of studying higher vocational practical teaching at home and abroad,it makes an analysis on the present condition of practical teaching mode of ＂Two＋One＂ for higher vocational marketing major,and discusses some aspects,such as practical teaching content,practical teaching condition and practical teaching management.
