CAJ | 학술논문

医药营销专业英语是专门用途英语——国际营销英语的一个分支,有其特殊的语言特征,同时又与普通英语享有很大的共同部分.本门课程的教学受到地域、生源、师资等因素的影响,不同院校的教学状况存在很大差异.本文分析了内蒙古医学院医药营销专业英语教学的现状,分析了存在的问题,在教材、教学模式、考查方式等方面进行了改革,取得了良好的教学效果.
의약영소전업영어시전문용도영어——국제영소영어적일개분지,유기특수적어언특정,동시우여보통영어향유흔대적공동부분.본문과정적교학수도지역、생원、사자등인소적영향,불동원교적교학상황존재흔대차이.본문분석료내몽고의학원의약영소전업영어교학적현상,분석료존재적문제,재교재、교학모식、고사방식등방면진행료개혁,취득료량호적교학효과.
Medical marketing English is one of the branches of international marketing English for special purpose (ESP) which has its own unique characters.It has common parts with general English.Medical marketing english is one of the branches of international marketing english for special purpose (ESP) which has its own unique characters.It has common parts with general English.There are many differences in teaching of medical marketing English in different colleges caused by different factors such as districts,students,teachers etc.This article analyzes present teaching situation on this subject in some ways existing in our colleges and points out some problems.We have made reforms in the ways of selecting textbook,improving teaching model,changing testing methods.Accordingly,we achieved good effect.Thus,we summarize and get some beneficial teaching lessons.