现代经济：现代物业中旬刊
現代經濟：現代物業中旬刊
현대경제：현대물업중순간
2011年
9期
39-41
,共3页
杨凌示范区%观光旅游%旅游产业%发展策略
楊凌示範區%觀光旅遊%旅遊產業%髮展策略
양릉시범구%관광여유%여유산업%발전책략
Yangling Demonstration Zone%tourism%tourism industry%development strategy
杨凌示范区有着得天独厚的特色旅游资源,但由于一些必要的硬件设施建设滞后,加之对旅游资源的认识和开发力度不够、对旅游景点的规划不科学、对旅游产品开发与市场需求脱节,使其竞争力不强,制约了其旅游产业的发展。因此,为促进和杨凌示范区旅游产业的可持续发展,应积极推进其交通基础设施的建设、建立旅游联盟、做好旅游的营销管理、大力引进和培养高素质的旅游经营人才、科学规划村寨、开发＂农家乐＂旅游、促使旅游产业与相关产业相结合。
楊凌示範區有著得天獨厚的特色旅遊資源,但由于一些必要的硬件設施建設滯後,加之對旅遊資源的認識和開髮力度不夠、對旅遊景點的規劃不科學、對旅遊產品開髮與市場需求脫節,使其競爭力不彊,製約瞭其旅遊產業的髮展。因此,為促進和楊凌示範區旅遊產業的可持續髮展,應積極推進其交通基礎設施的建設、建立旅遊聯盟、做好旅遊的營銷管理、大力引進和培養高素質的旅遊經營人纔、科學規劃村寨、開髮＂農傢樂＂旅遊、促使旅遊產業與相關產業相結閤。
양릉시범구유착득천독후적특색여유자원,단유우일사필요적경건설시건설체후,가지대여유자원적인식화개발력도불구、대여유경점적규화불과학、대여유산품개발여시장수구탈절,사기경쟁력불강,제약료기여유산업적발전。인차,위촉진화양릉시범구여유산업적가지속발전,응적겁추진기교통기출설시적건설、건립여유련맹、주호여유적영소관리、대력인진화배양고소질적여유경영인재、과학규화촌채、개발＂농가악＂여유、촉사여유산업여상관산업상결합。
Yangling Demonstration Zone has a unique tourism resources, but some of the necessary hardware infrastructure lagged behind the understanding of tourism resources and inadequate development, scientific planning of tourist attractions, tourism product development and less competitive with the market demand of the and other factors, its tourism industry. Therefore, Yangling Demonstration Zone for the promotion and sustainable development of the tourism industry should actively promote its transport infrastructure, the establishment of Tourism Alliance, to do tourism marketing management, and import and business professionals to develop high-quality tourism, scientific planning and village to develop ＂Farm Fun＂ tour to promote the tourism industry and related industries combining.
