国际中医中药杂志
國際中醫中藥雜誌
국제중의중약잡지
INTERNATIONAL JOURNAL OF TRIDITIONAL CHINESE MEDICINE
2011年
12期
1096-1098
,共3页
办刊理念%品牌战略%办刊模式
辦刊理唸%品牌戰略%辦刊模式
판간이념%품패전략%판간모식
Journal eidos%Brand strategy%Journal pattern
近年来,部分医学文摘类期刊由于受市场经济影响,办刊规模和读者需求呈逐年递减趋势,刊物经营面临困境.本文就如何振兴医学文摘类期刊进行思考,并提出文摘类期刊应找准定位、彰显个性、走个体化发展之路.
近年來,部分醫學文摘類期刊由于受市場經濟影響,辦刊規模和讀者需求呈逐年遞減趨勢,刊物經營麵臨睏境.本文就如何振興醫學文摘類期刊進行思攷,併提齣文摘類期刊應找準定位、彰顯箇性、走箇體化髮展之路.
근년래,부분의학문적류기간유우수시장경제영향,판간규모화독자수구정축년체감추세,간물경영면림곤경.본문취여하진흥의학문적류기간진행사고,병제출문적류기간응조준정위、창현개성、주개체화발전지로.
In recent years,due to the impact of marked-oriented economy,the scale of the magazine and the demand of the readers of some Medical Abstracts Journals was tending to decrease year by year,as well as the publication was facing difficulties.This article discussed on how to revitalize the Medical Journal Abstracts.It proposed that the Abstracts Journals should pinpoint the orientation,embody the characters,and take the development of individualization.