CAJ | 학술논문

农产品加工产业集群与企业品牌建设存在密切的联系。介绍了我国农产品加工产业集群的特点;分析了产业集群与企业品牌建设的关系,认为产业集群能提升企业品牌,而企业品牌能促进产业集群发展;根据农产品加工产业集群品牌建设中存在的不足,提出完善农产品加工产业集群品牌建设的建议。
농산품가공산업집군여기업품패건설존재밀절적련계。개소료아국농산품가공산업집군적특점;분석료산업집군여기업품패건설적관계,인위산업집군능제승기업품패,이기업품패능촉진산업집군발전;근거농산품가공산업집군품패건설중존재적불족,제출완선농산품가공산업집군품패건설적건의。
Agricultural product processing industry cluster close ties with enterprises brand building. Firstly, the characteristics of China＇s agricultural product processing industry cluster are introduced; second｜y, the relationship between industrial cluster and enterprise brand building is analyzed, namely, industrial cluster can enhance the enterprise brand and enterprise brand can promote the development of industrial cluster; finally, according to the shortcomings in the brand building of agricultural product processing industry cluster, the recommendations to improve agricultural product processing industry cluster brand building are proposed.