湖北工业大学学报
湖北工業大學學報
호북공업대학학보
JOURNAL OF HUBEI UNIVERSITY OF TECHNOLOGY
2011年
5期
114-117
,共4页
调查统计%因子分析%模糊综合评价%相关性分析
調查統計%因子分析%模糊綜閤評價%相關性分析
조사통계%인자분석%모호종합평개%상관성분석
survey%factor analysis%fuzzy comprehensive evaluation%correlation analysis
利用华中农业大学课题研究组对消费者关于绿色食品认知、态度和购买信心问题的问卷调查资料,考察了消费者对绿色食品的认知水平,并分析了影响消费者购买绿色食品的行为及其影响因素.对于购买顾虑和信心问题,建立了模糊综合评价模型,利用此模型分析消费者整体的购买顾虑和信心的情况,得到了相关结论：为了使人们放心购买绿色食品,应从消除购买顾虑和增强购买信心两个方面制定相关策略.
利用華中農業大學課題研究組對消費者關于綠色食品認知、態度和購買信心問題的問捲調查資料,攷察瞭消費者對綠色食品的認知水平,併分析瞭影響消費者購買綠色食品的行為及其影響因素.對于購買顧慮和信心問題,建立瞭模糊綜閤評價模型,利用此模型分析消費者整體的購買顧慮和信心的情況,得到瞭相關結論：為瞭使人們放心購買綠色食品,應從消除購買顧慮和增彊購買信心兩箇方麵製定相關策略.
이용화중농업대학과제연구조대소비자관우록색식품인지、태도화구매신심문제적문권조사자료,고찰료소비자대록색식품적인지수평,병분석료영향소비자구매록색식품적행위급기영향인소.대우구매고필화신심문제,건립료모호종합평개모형,이용차모형분석소비자정체적구매고필화신심적정황,득도료상관결론：위료사인문방심구매록색식품,응종소제구매고필화증강구매신심량개방면제정상관책략.
In this paper,Huazhong Agricultural University of the research group on the green consumer awareness,attitudes and confidence of buying a questionnaire survey investigated the level of consumer awareness of green food,and analyzed the impact of consumers to buy green behavior and its influencing factors.For the concerns and confidence to buy,a fuzzy comprehensive evaluation model was built.The model is used to analyzed consumer concerns and confidence as a whole and the relevant conclusions are drawn so as to develop relevant strategies for making people feel comfortable when buying green food in the aspect of eliminating concerns and enhancing purchasing confidence.
