旅游论坛
旅遊論罈
여유론단
Tourism Forum
2011年
1期
56-60
,共5页
漂流%影响因素%因子分析%方差分析
漂流%影響因素%因子分析%方差分析
표류%영향인소%인자분석%방차분석
whitewater rafting%influencing factor%factor analysis%ANOVA
漂流作为一项介于生态和探险之间的专项体验式旅游项目,近年来受到国内旅游市场欢迎。然而如何做好游客旅游体验管理,提高游客漂流满意度,需要对游客漂流体验的影响因素进行分析。采用实证研究的方法,以长沙沩山漂流的游客为调查对象发放问卷,运用因子分析、方差分析等统计学方法对回收数据进行分析,得到＂设施与过程感受因子＂、＂配套服务因子＂、＂旅游价格因子＂和＂旅游者内在特征因子＂4个漂流体验的主要影响因子,并分析了游客个体因素与这4个影响因子之间的相关性,以期为合理开发和评价漂流项目提供依据。
漂流作為一項介于生態和探險之間的專項體驗式旅遊項目,近年來受到國內旅遊市場歡迎。然而如何做好遊客旅遊體驗管理,提高遊客漂流滿意度,需要對遊客漂流體驗的影響因素進行分析。採用實證研究的方法,以長沙溈山漂流的遊客為調查對象髮放問捲,運用因子分析、方差分析等統計學方法對迴收數據進行分析,得到＂設施與過程感受因子＂、＂配套服務因子＂、＂旅遊價格因子＂和＂旅遊者內在特徵因子＂4箇漂流體驗的主要影響因子,併分析瞭遊客箇體因素與這4箇影響因子之間的相關性,以期為閤理開髮和評價漂流項目提供依據。
표류작위일항개우생태화탐험지간적전항체험식여유항목,근년래수도국내여유시장환영。연이여하주호유객여유체험관리,제고유객표류만의도,수요대유객표류체험적영향인소진행분석。채용실증연구적방법,이장사위산표류적유객위조사대상발방문권,운용인자분석、방차분석등통계학방법대회수수거진행분석,득도＂설시여과정감수인자＂、＂배투복무인자＂、＂여유개격인자＂화＂여유자내재특정인자＂4개표류체험적주요영향인자,병분석료유객개체인소여저4개영향인자지간적상관성,이기위합리개발화평개표류항목제공의거。
As a special experience-based tourism program,ranging between ecology and exploration,whitewater rafting has been increasingly popular with domestic tourism market.However,in order to strengthen the tourism experience management and serve rafting travelers to their entire satisfaction,it＇s necessary to analyze the influencing factors of travelers＇ rafting experience.This paper adopted the method of empirical research;self-designed questionnaires were distributed to the travelers at Weishan drift in Changsha.The collected data was dealt with statistical analysis of factor,ANOVA etc.,and 4 factors were extracted,including ＂Facilities and process experience factor＂,＂supporting service facilities factor＂,＂tourism price factor＂,＂tourists intrinsic characteristics factor＂.Then the correlation relationship between the extracted factor and travelers＇ particular factor was analyzed,with a view to providing basis for rational development and assessment of rafting programs.
