CAJ | 학술논문

企业媒体由于其特殊的存在时空,决定了其有着与一般社会媒体不同的特性。企业媒体准确把握定位,适应新形势下面临的挑战,实现有效宣传,为企业和谐持续有效发展助力,具有现实意义。结合镇海炼化分公司的实践,就企业媒体的定位、宣传内容构成和改进媒体有效宣传途径等方面进行探讨。
기업매체유우기특수적존재시공,결정료기유착여일반사회매체불동적특성。기업매체준학파악정위,괄응신형세하면림적도전,실현유효선전,위기업화해지속유효발전조력,구유현실의의。결합진해련화분공사적실천,취기업매체적정위、선전내용구성화개진매체유효선전도경등방면진행탐토。
Due to the special existence time and space,enterprise medium has its own features different from other social media.It would be practically significant for enterprise medium to realize its position,to adapt to new challenges under the new situation,to achieve an effective publicity,and to enhance a harmonious and sustainable development within corporation.Combined with the practice in SINOPEC Zhenhai Refining Chemical Branch,this paper makes an exploration of enterprise medium positioning,content of publicity and effective ways to improve enterprise medium.