山西广播电视大学学报
山西廣播電視大學學報
산서엄파전시대학학보
JOURNAL OF SHANXI RADIO & TV UNIVERSITY
2012年
1期
102-103
,共2页
报纸版面%色彩运用%基本原则
報紙版麵%色綵運用%基本原則
보지판면%색채운용%기본원칙
newspaper format%color application%basic principles
版面色彩运用作为彩报编辑的有机组成部分对于报纸传播效果发挥着重要作用。报纸版面色彩运用应遵循的基本原则是:确定好主色调,注重色彩和谐的搭配;发挥色彩对比组合的功效;色块安排应避零求整;色彩运用追求简洁、明快、和谐。
版麵色綵運用作為綵報編輯的有機組成部分對于報紙傳播效果髮揮著重要作用。報紙版麵色綵運用應遵循的基本原則是:確定好主色調,註重色綵和諧的搭配;髮揮色綵對比組閤的功效;色塊安排應避零求整;色綵運用追求簡潔、明快、和諧。
판면색채운용작위채보편집적유궤조성부분대우보지전파효과발휘착중요작용。보지판면색채운용응준순적기본원칙시:학정호주색조,주중색채화해적탑배;발휘색채대비조합적공효;색괴안배응피령구정;색채운용추구간길、명쾌、화해。
The application of format colors used as an organic part of the editing plays an important role to the effect of the newspaper dissemination. The basic principles followed by the newspaper format colors should be to establish a predominant color, pay attention to the collocation of color harmony, and bring color contrast into full play. The color arrangement should pursue entirety, and the color application should be concise, sprightly and harmonious.