科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2011年
27期
42-43
,共2页
营销调研%实训案例教学%教师跟踪指导
營銷調研%實訓案例教學%教師跟蹤指導
영소조연%실훈안례교학%교사근종지도
marketing survey%the teaching of practical case%the teacher＇s guidance
营销调研是市场营销及其他相关专业的一门重要专业课程．也是一项重要的实践技能。为了使学生更好地掌握营销调研的基本理论．初步具备营销调研的组织和实施能力．专业课教师应积极开展实训案例教学活动．本文在阐明实训案例教学的必要性和重要性的基础上．结合实训案例设计和选择中存在的若干问题．提出了实训案例遴选的方法以及实施实训案例教学应注意的几点问题．
營銷調研是市場營銷及其他相關專業的一門重要專業課程．也是一項重要的實踐技能。為瞭使學生更好地掌握營銷調研的基本理論．初步具備營銷調研的組織和實施能力．專業課教師應積極開展實訓案例教學活動．本文在闡明實訓案例教學的必要性和重要性的基礎上．結閤實訓案例設計和選擇中存在的若榦問題．提齣瞭實訓案例遴選的方法以及實施實訓案例教學應註意的幾點問題．
영소조연시시장영소급기타상관전업적일문중요전업과정．야시일항중요적실천기능。위료사학생경호지장악영소조연적기본이론．초보구비영소조연적조직화실시능력．전업과교사응적겁개전실훈안례교학활동．본문재천명실훈안례교학적필요성화중요성적기출상．결합실훈안례설계화선택중존재적약간문제．제출료실훈안례린선적방법이급실시실훈안례교학응주의적궤점문제．
Marketing survey,an important practical skill,is ar important course in marketing and its relevant majors. In order to help students better master the basic theories of marketing survey and acquire the ability of marketing survey, professional teachers should actively develop practical teaching activities Based on the necessity and importance of practical case teach- ing, this paPer proposes the ways to choose cases and the issues that should be paid attention to in accordance to the problems existing in case design.
