CAJ | 학술논문

随着移动互联网和智能手机终端的快速发展，移动电子商务已经成为目前研究的重要热点领域。本文采用问询调查的方法对深圳手机使用者进行抽样调查，分析消费者关于移动互联网的使用情况以及对移动电子商务的认知情况。最后提出我国移动电子商务发展所面临的问题和重点发展目标群体以及重要应用项目。为建立我国特色的移动电子商务发展模式和应用示范提供重要现实意义。
수착이동호련망화지능수궤종단적쾌속발전，이동전자상무이경성위목전연구적중요열점영역。본문채용문순조사적방법대심수수궤사용자진행추양조사，분석소비자관우이동호련망적사용정황이급대이동전자상무적인지정황。최후제출아국이동전자상무발전소면림적문제화중점발전목표군체이급중요응용항목。위건립아국특색적이동전자상무발전모식화응용시범제공중요현실의의。
With the rapid development of mobile internet and smart phones, mobile commerce has become a hot and important research area. The paper used inquiry investigation to do a sample survey of mobile phone users in Shenzhen. And we analyzed the consumer usage of mobile internet and the knowledge of mobile commerce. In order to get the conclusion of problems and important target groups, application about mobile commerce. The research provided an important practical significance for the establishment of our unique mobile commerce model and application.