CAJ | 학술논문

农家乐在发展过程中。服务质量问题受到了广泛关注，服务质量已成为行业竞争的关键因素．在文献综述的基础上．通过预调查和信效度分析，建构了农家乐旅游服务质量问卷，明确了各服务项目在游客心目中的重视与满意程度．因子分析表明，农家乐游客对服务质量的关注集中在旅游基本设施、旅游景观规划、旅游服务、经营管理和旅游体验5个方面．通过IPA法对游客的重视和满意程度进行分析，找出了农家乐旅游服务项目中的优势、劣势、机会与威胁，并提出了建议。
농가악재발전과정중。복무질량문제수도료엄범관주，복무질량이성위행업경쟁적관건인소．재문헌종술적기출상．통과예조사화신효도분석，건구료농가악여유복무질량문권，명학료각복무항목재유객심목중적중시여만의정도．인자분석표명，농가악유객대복무질량적관주집중재여유기본설시、여유경관규화、여유복무、경영관리화여유체험5개방면．통과IPA법대유객적중시화만의정도진행분석，조출료농가악여유복무항목중적우세、열세、궤회여위협，병제출료건의。
In the development process of Nongjiale, service quality problem has been widely concerned about and the service quality has become a key factor in industry competition. Based on the literature summary, through the pre-survey and both validity and reliability analysis, this article constructs a questionnaire of tourism service quality in Nongjiale, which makes it clear the importance and satisfaction of various services in the tourists＇ viewpoint. Factorial analysis shows that Nongjiale tourists＇ concentration about service quality is mainly on the five aspects： basic tourism equipment, landscape planning, tourism service, management and personal tourism experience. Through IPA method, the analysis of tourists＇ attention and satisfaction with the service quality, the advantages and disadvantages, opportunities and risks have been found in the services of Nongjiale. Some suggestions have been proposed as well.