CAJ | 학술논문

文昌市是海南省东部＂椰树海岸＂滨海旅游长龙的＂龙头＂所在区域,在海南国际旅游岛建设中占据着重要地位。对文昌市旅游产业的发展现状进行了分析,并对其现有的旅游产业链进行了解析。研究发现,由于知识分工不够深化,文昌市现有旅游产业链存在的问题主要有：核心产业链为传统线性关系,缺乏必要的横向整合;旅游相关产业链缺乏,纵向延伸不够;旅游产业链内部各要素协作性不高,整体竞争力较弱等。因此,有必要构建以知识分工为基础的网络状旅游产业链,以使文昌市旅游发展获得持续的竞争优势。
문창시시해남성동부＂야수해안＂빈해여유장룡적＂룡두＂소재구역,재해남국제여유도건설중점거착중요지위。대문창시여유산업적발전현상진행료분석,병대기현유적여유산업련진행료해석。연구발현,유우지식분공불구심화,문창시현유여유산업련존재적문제주요유：핵심산업련위전통선성관계,결핍필요적횡향정합;여유상관산업련결핍,종향연신불구;여유산업련내부각요소협작성불고,정체경쟁력교약등。인차,유필요구건이지식분공위기출적망락상여유산업련,이사문창시여유발전획득지속적경쟁우세。
Wen chang , the leading region of coastal tourism ＂Coconut Coast＂ in the eastern Hainan Province,occupies an im- portant position in the building of the international tourism island of Hainan. This paper firstly analyses the current development situation of Wenchang tourism industry,and then does a deconstruction of its tourism industrial chain. It found that because of the division of knowledge is not deept enough,main problems in Wen chang tourism industrial chain are： the core industrial chain as the traditional linear chain, lacking necessary horizontal integration;lacking tourism-related industrial chain, the industrial chain verti- cal extension is not enough; the elements in the tourism industrial chain doesn＇t coordinate well; overall competitiveness is weak and so on. So in order to obtain sustainable competitive advantage on tourism development, building a network--like industrial chain based on the division of knowledue is reollired