CAJ | 학술논문

期刊数字化出版的迅猛态势对传统出版业带来了巨大的挑战和冲击，我国数字出版尚处于初级阶段。传统出版物仍以自身的优势占据着较大的市场份额。以传统出版方式为主的高校学报在数字化出版的新机遇下，应着力加强传统出版与数字化出版的融合，深度挖掘传统期刊内容优势，充分发挥数字化期刊快速、便捷、大容量的优点，通过期刊的多元化发展，实现优势互补。进而在激烈的市场竞争中发挥更为重要的作用。
기간수자화출판적신맹태세대전통출판업대래료거대적도전화충격，아국수자출판상처우초급계단。전통출판물잉이자신적우세점거착교대적시장빈액。이전통출판방식위주적고교학보재수자화출판적신궤우하，응착력가강전통출판여수자화출판적융합，심도알굴전통기간내용우세，충분발휘수자화기간쾌속、편첩、대용량적우점，통과기간적다원화발전，실현우세호보。진이재격렬적시장경쟁중발휘경위중요적작용。
Digital publishing for periodicals has developed rapidly, and it is a great challenge to traditional publishing. Digital publishing in China is in its infancy, but still occupies a high market share because of its advantages. Considering the new opportunities of digital publishing, the university journals dominated by traditional publishing methods should focus on strengthening the integration of traditional and digital publishing by exploiting the connotative advantages of traditional periodicals while making full use of the fast, convenient, and high-capacity advantages of digital periodicals. The two methods can be complementary through the development of diversified periodicals, which can then play more important roles in the fierce market competition.