CAJ | 학술논문

　　大众媒体已成为科技传播的主要途径。文章论述了我国大众传媒的农村现状，信息获取的渠道不畅、农业、农民类媒体少，“三农”的内容少、农民的整体文化素质较低，缺乏足够的认知能力及如何建构大众传媒的农平台，缩小城乡之间的知识沟和培养优秀的大农业新闻从业者，促使农民观念变迁这农村发展的内在动力，建设社会主义新农村。
　　대음매체이성위과기전파적주요도경。문장논술료아국대음전매적농촌현상，신식획취적거도불창、농업、농민류매체소，“삼농”적내용소、농민적정체문화소질교저，결핍족구적인지능력급여하건구대음전매적농평태，축소성향지간적지식구화배양우수적대농업신문종업자，촉사농민관념변천저농촌발전적내재동력，건설사회주의신농촌。
Mass media has become the main way of science and technology transmission. This paper discusses the rural mass media situation: lack of free access to information, not enough agricultural and farmer media, lack of agricultural, farmer and rural areas content, farmers' relatively low culrure quality and lack of congnitive competence. How to build a rural platform of mass media to shorten the knowledge gap between urban and rural areas, cultivate outstanding agricultural practioners and make farmers change their concept so as to build a new socialist countryside is also discussed.