农业科学与技术（英文版）
農業科學與技術（英文版）
농업과학여기술（영문판）
AGRICULTURAL SCIENCE & TECHNOLOGY
2010年
4期
180-183
,共4页
农产品%消费者塑造%层次分析法%价值模型
農產品%消費者塑造%層次分析法%價值模型
농산품%소비자소조%층차분석법%개치모형
Agricultural Products%Consumer Creation%Analytic Hierarchy Process (AHP)%Value Model
随着现代经济的竞争加剧和全球化,立足于消费者行为分析的消费者塑造越来越引起商业界的重视和推崇.文章从农产品消费者塑造的含义和特点出发,利用层次分析法的思想提出了农产品消费者塑造的价值模型的指标体系,分析了各指标及关联指标对价值影响的权重,并在此基础上构建出农产品消费者塑造的价值模型,以期为农产品消费者市场的开发和消费者价值研究提供思路.
隨著現代經濟的競爭加劇和全毬化,立足于消費者行為分析的消費者塑造越來越引起商業界的重視和推崇.文章從農產品消費者塑造的含義和特點齣髮,利用層次分析法的思想提齣瞭農產品消費者塑造的價值模型的指標體繫,分析瞭各指標及關聯指標對價值影響的權重,併在此基礎上構建齣農產品消費者塑造的價值模型,以期為農產品消費者市場的開髮和消費者價值研究提供思路.
수착현대경제적경쟁가극화전구화,립족우소비자행위분석적소비자소조월래월인기상업계적중시화추숭.문장종농산품소비자소조적함의화특점출발,이용층차분석법적사상제출료농산품소비자소조적개치모형적지표체계,분석료각지표급관련지표대개치영향적권중,병재차기출상구건출농산품소비자소조적개치모형,이기위농산품소비자시장적개발화소비자개치연구제공사로.
With the increased competition of modern economy and globalization, consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business. Based on the meaning and characteristics of agricultural product consumer creation, index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process (AHP). The weights of the indicators and related indicators of impact on the value were analyzed, and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value. Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.
