CAJ | 학술논문

创新既是新世纪大学教育的目标,也是广告专业人才培养的首要问题。广告行业是一项充满竞争性的行业、广告教育更应注重创新型人才的培养。本论文在对广告企业和毕业生充分调研的基础上,结合多年广告教学实践,从＂四阶段＂、＂三层次＂的实践教学体系、创新性实践教学形式、教学方法及实践教学管理与评价机制等方面对广告专业创新型人才实践教学模式进行探讨,以期增强高校广告专业毕业生的创新性、自主性、创造性。
창신기시신세기대학교육적목표,야시엄고전업인재배양적수요문제。엄고행업시일항충만경쟁성적행업、엄고교육경응주중창신형인재적배양。본논문재대엄고기업화필업생충분조연적기출상,결합다년엄고교학실천,종＂사계단＂、＂삼층차＂적실천교학체계、창신성실천교학형식、교학방법급실천교학관리여평개궤제등방면대엄고전업창신형인재실천교학모식진행탐토,이기증강고교엄고전업필업생적창신성、자주성、창조성。
Innovation is the goal of university education in the new century.Advertising industry is a highly competitive nature of the intellectual,advertising,education should focus on the cultivation of innovative talents.In this paper,full of advertising companies and graduates on the basis of research,combined with years of advertising teaching practice,from the ＂four stages＂,＂three levels＂ of the teaching system,innovative forms of teaching practice,teaching methods and practice of teaching management and evaluation mechanisms and other aspects of advertising practice of professional creative talent to explore teaching in order to enhance the university graduates in advertising innovation,autonomy,creativity.