CAJ | 학술논문

作为江西省工业化程度最高、城市化速率最快的城市,新余需要通过制定科学的城市营销策略提高城市的竞争力。采用SWOT模型对新余城市营销环境进行分析,从而准确地了解新余城市营销的优势、劣势、机遇和威胁,或将有助于新余城市营销策略的制定。
작위강서성공업화정도최고、성시화속솔최쾌적성시,신여수요통과제정과학적성시영소책략제고성시적경쟁력。채용SWOT모형대신여성시영소배경진행분석,종이준학지료해신여성시영소적우세、열세、궤우화위협,혹장유조우신여성시영소책략적제정。
The Xinyu city,as the most industrialized and fastest urbanized city in Jiangxi province,needs to improve its competitiveness through making a scientific city marketing strategy.The adoption of SWOT model to analyze the urban marketing environment will help us know exactly the advantages,disadvantages,opportunities and threats of city marketing of Xinyu city,and contribute to working out its urban marketing strategy.