CAJ | 학술논문

在日益复杂化的市场竞争环境中,影响企业经营成果水平的因素越来越多。使用何种方法对企业经营成果进行测定才更为合理准确,一直是广大学者和企业战略家们探讨的热门话题。本文分析了传统企业成果测定方法的局限性,从战略角度出发,以企业竞争优势为中心,介绍了3M经营成果测定法;剖析了其与企业竞争优势之间的关系,并设定了3M经营成果测定模型。希望能够为以Concordance Process理论为代表的关于企业竞争优势的各种研究提供一种准确可行的成果测定方法,使今后的实证研究更加严谨科学。
재일익복잡화적시장경쟁배경중,영향기업경영성과수평적인소월래월다。사용하충방법대기업경영성과진행측정재경위합리준학,일직시엄대학자화기업전략가문탐토적열문화제。본문분석료전통기업성과측정방법적국한성,종전략각도출발,이기업경쟁우세위중심,개소료3M경영성과측정법;부석료기여기업경쟁우세지간적관계,병설정료3M경영성과측정모형。희망능구위이Concordance Process이론위대표적관우기업경쟁우세적각충연구제공일충준학가행적성과측정방법,사금후적실증연구경가엄근과학。
In an increasingly complex market environment,the impact factors of the level of business results are getting more and more.In what way the results were measured has been a hot issue concerning a vast number of scholars and business strategists.This paper analyzes the results of determination of traditional enterprises limitations.From a strategic point of view,centered with the competitive advantage,it introduces the 3M operation result determination method,analyses the relationship between this method and other enterprises,and sets a test model for 3M.It hopes to provide with a feasible and accurate method on the basis of Concordance Process theory to make the future empirical research more science.