CAJ | 학술논문

探讨农作物种子销售渠道的协调优化问题.针对一个种子生产商一个零售商的供应链渠道,建模比较了不允许退货、全价按比例退货(PRW)、伴有退货权费用的全价按比例退货(PRWO)3种机制下销售商的最优订购策略,并进行仿真分析.研究表明:目前农作物种子销售模式中广泛存在的固定比例和可变比例退货机制均不能实现渠道的有效协调,伴有退货权费用的全价按比例退货(PRWO)可以实现渠道的协调和成员间协调利润的任意分割.表1,参10.
탐토농작물충자소수거도적협조우화문제.침대일개충자생산상일개령수상적공응련거도,건모비교료불윤허퇴화、전개안비례퇴화(PRW)、반유퇴화권비용적전개안비례퇴화(PRWO)3충궤제하소수상적최우정구책략,병진행방진분석.연구표명:목전농작물충자소수모식중엄범존재적고정비례화가변비례퇴화궤제균불능실현거도적유효협조,반유퇴화권비용적전개안비례퇴화(PRWO)가이실현거도적협조화성원간협조리윤적임의분할.표1,삼10.
This paper investigates the issue on channel coordination of crop seed supply chain which consisted of one seed supplier and one seed retailer.Firstly,this paper establishes three models,not allowing return model,part return with wholesale price(PRW)model,part return with wholesale price and return option fee(PRWO)model,to depict the retailer's ordering policies,and analyze them with comparison mode.Then,some numerical examples are simulated to analyze these models.The results show that the PRW policy,which applied by present suppliers,Can not ensure the channel coordination,and the PRWO policy can achieve the channel coordination and arbitrarily allocate the coordination profit to the agents 011 supply chain.