顾客与企业共同创造价值的理论演化、研究范式及管理启示——兼谈消费创造价值观点对传统价值理论的挑战
고객여기업공동창조개치적이론연화、연구범식급관리계시——겸담소비창조개치관점대전통개치이론적도전
Theory Evolution, Paradigm and Management Implication of Customers Co-creating Value with Enterprises：Concurrently Talking about Challenge of Concept of Consumption Creating Value to Traditional Value Theory
  • 万方数据
    技术经济 기술경제
    Technical economy
    2011年 12期 101-110 ,共10页

    万文海%王新新

    만문해%왕신신

    共创价值%体验营销%情感体验%顾客参与%顾客体验 共創價值%體驗營銷%情感體驗%顧客參與%顧客體驗
    공창개치%체험영소%정감체험%고객삼여%고객체험
    co-creation value%experience marketing%feeling experience%customer participation%customer＇ s experience
    首先介绍了在价值创造中顾客作用理论的演化过程；然后归纳、分析了共同创造价值理论研究的两种范式及其内容，并做了简要评析；最后阐述了共同创造价值理论尤其是消费创造价值观点对传统价值理论以及管理实践的冲击及其启示。
    수선개소료재개치창조중고객작용이론적연화과정；연후귀납、분석료공동창조개치이론연구적량충범식급기내용，병주료간요평석；최후천술료공동창조개치이론우기시소비창조개치관점대전통개치이론이급관리실천적충격급기계시。
    This paper describes the evolution process of customer role in value creation. Then it generalizes and analyzes two paradigms and contents of co-creation value,and comments the research content. Finally,it elaborates the impacts and the management implications of co-creation value, especially consumer creating value to traditional value theory and management practice.
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