科技与管理
科技與管理
과기여관리
SCIENCE-TECHNOLOGY AND MANAGEMENT
2012年
1期
18-22
,共5页
供应链竞争%利润%系统动力学%策略
供應鏈競爭%利潤%繫統動力學%策略
공응련경쟁%리윤%계통동역학%책략
supply chain competition%profit%system dynamics%strategy
以系统动力学模型为框架,构建了一条两级供应链,由零售商垄断市场的运作状态,在此基础上加入另一个供应链参与市场竞争,研究并比较了供应链之间的竞争行为,探讨了的3种竞争策略对核心企业利润的影响。仿真结果对于链际竞争模式下的供应链管理提供了决策依据,竞争策略在现实企业运作中切实可行。
以繫統動力學模型為框架,構建瞭一條兩級供應鏈,由零售商壟斷市場的運作狀態,在此基礎上加入另一箇供應鏈參與市場競爭,研究併比較瞭供應鏈之間的競爭行為,探討瞭的3種競爭策略對覈心企業利潤的影響。倣真結果對于鏈際競爭模式下的供應鏈管理提供瞭決策依據,競爭策略在現實企業運作中切實可行。
이계통동역학모형위광가,구건료일조량급공응련,유령수상롱단시장적운작상태,재차기출상가입령일개공응련삼여시장경쟁,연구병비교료공응련지간적경쟁행위,탐토료적3충경쟁책략대핵심기업리윤적영향。방진결과대우련제경쟁모식하적공응련관리제공료결책의거,경쟁책략재현실기업운작중절실가행。
A single retailer of a two-echelon supply chain is considered to dominate the market in the frame of system dynamics model.On that basis,with another supply chain get involved in the market,the article compares the competition behavior between supply chains and discusses the influence of the core enterprise profits aiming at three kinds of competition strategy.Simulation results provide a scientific evidence for supply chain management in the model of competition between supply chains.And the strategy is proved valid in practice.
