现代教育论丛
現代教育論叢
현대교육론총
MODERN EDUCATION
2011年
5期
7-11
,共5页
创业教育%创业意愿%计划行为理论(TPB)
創業教育%創業意願%計劃行為理論(TPB)
창업교육%창업의원%계화행위이론(TPB)
entrepreneurial education%entrepreneurial intention%theory of planed behavior （TPB）
通过实证研究，验证了中国文化背景下的创业意愿路径图，证实了创业教育对创业意愿有显著的影响。同时也发现创业行为规范知觉与创业行为控制知觉之间的关系并不稳定，它们之间的关系还需要更多实证研究的探索。结果同样表明在中国文化背景下，创业行为结果知觉、创业行为规范知觉、创业行为控制知觉之间的界限并没有西方文化背景下那么清晰或者是内涵上存在差异。再次证明“计划行为理论”应用于中国文化背景时需要考虑文化的差异，包括量表的重新开发。
通過實證研究，驗證瞭中國文化揹景下的創業意願路徑圖，證實瞭創業教育對創業意願有顯著的影響。同時也髮現創業行為規範知覺與創業行為控製知覺之間的關繫併不穩定，它們之間的關繫還需要更多實證研究的探索。結果同樣錶明在中國文化揹景下，創業行為結果知覺、創業行為規範知覺、創業行為控製知覺之間的界限併沒有西方文化揹景下那麽清晰或者是內涵上存在差異。再次證明“計劃行為理論”應用于中國文化揹景時需要攷慮文化的差異，包括量錶的重新開髮。
통과실증연구，험증료중국문화배경하적창업의원로경도，증실료창업교육대창업의원유현저적영향。동시야발현창업행위규범지각여창업행위공제지각지간적관계병불은정，타문지간적관계환수요경다실증연구적탐색。결과동양표명재중국문화배경하，창업행위결과지각、창업행위규범지각、창업행위공제지각지간적계한병몰유서방문화배경하나요청석혹자시내함상존재차이。재차증명“계화행위이론”응용우중국문화배경시수요고필문화적차이，포괄량표적중신개발。
This paper testifies the path map of entrepreneurial intention in Chinese context and confirms that entrepreneurial education has influence in entrepreneurial intention. It exhibits that the relations between entrepreneurial behavioral subjective norm and entrepreneurial perceived behavioral control is not stable. It need more study to explore. The result of the research also indicates that the boundary among entrepreneurial attitude toward the behavior, entrepreneurial behavioral subjective norm and entrepreneurial perceived behavioral control is less clear in Chinese context than in western context, or the connotations of these three concepts have some differences. It demonstrates that we nee to consider the couture differences when we apply the theory of planned behavior to Chinese context, including the questionnaire.
