包装学报
包裝學報
포장학보
PACKAGING JOURNAL
2011年
4期
70-73
,共4页
包装企业%绿色营销%销售渠道%环境成本%绿色公关
包裝企業%綠色營銷%銷售渠道%環境成本%綠色公關
포장기업%록색영소%소수거도%배경성본%록색공관
packaging enterprise%green marketing%the channel of sales%the environment cost%green public relations
包装企业实施绿色营销是企业提升持续竞争力的要求，是包装相关行业突破绿色贸易壁垒的要求，是我国发展循环经济的要求，也是世界环保潮流的要求。然而，我国包装企业存在专业化水平低、包装营销观念陈旧、包装产品定价不科学、销售模式落后、服务意识不强等问题。包装企业要在坚持绿色观念的基础上开展营销活动，遵循4R1D原则，把握市场趋势，制定反映环境成本的价格，完善销售渠道，先服务后生产，做好绿色公关。
包裝企業實施綠色營銷是企業提升持續競爭力的要求，是包裝相關行業突破綠色貿易壁壘的要求，是我國髮展循環經濟的要求，也是世界環保潮流的要求。然而，我國包裝企業存在專業化水平低、包裝營銷觀唸陳舊、包裝產品定價不科學、銷售模式落後、服務意識不彊等問題。包裝企業要在堅持綠色觀唸的基礎上開展營銷活動，遵循4R1D原則，把握市場趨勢，製定反映環境成本的價格，完善銷售渠道，先服務後生產，做好綠色公關。
포장기업실시록색영소시기업제승지속경쟁력적요구，시포장상관행업돌파록색무역벽루적요구，시아국발전순배경제적요구，야시세계배보조류적요구。연이，아국포장기업존재전업화수평저、포장영소관념진구、포장산품정개불과학、소수모식락후、복무의식불강등문제。포장기업요재견지록색관념적기출상개전영소활동，준순4R1D원칙，파악시장추세，제정반영배경성본적개격，완선소수거도，선복무후생산，주호록색공관。
The choice of packaging enterprise in adopting the strategy of green marketing is not only the requirements of enhancing the competitiveness and breaking through the green trade barriers, but also the demands of developing the circular economy and keeping up with the international trend of environmental protection. However, the problems of low-level specialization, inaccurate concept of packaging marketing, unscientific product pricing, old-fashioned sales modes and weak awareness of service still exist in our packaging enterprises. The marketing activities should be carried on the basis of green conception by following the principle of 4R1D while grasping the market trend, setting the price with the reflection of the environment cost, improving the channel of sales, offering service before production and green public relations.
