时代教育（教育教学版）
時代教育（教育教學版）
시대교육（교육교학판）
TIME EDUCATION
2010年
1期
274-274
,共1页
corporate%brand-building%market%leadership
In the fierce competition of market economy, brand building is undoubtedly an important means of survival and development for enterprises' occupation of market share. In general, the brand-building includes some aspects such as enterprise' s own brand building, brand promotion and the maintenance of brand image. In this paper, starting on analyzing the importance of strengthening the brand building,I put forward some ideas about how to improve enterprise's capacity of brand-building in order to achieve market leadership position.
