CAJ | 학술논문

通过文献资料法、调查法等基于社会网络理论对意见领袖在体育危机传播中的作用及其策略进行了研究。探讨了体育危机事件在社会网络中的传播;分析了＂意见领袖＂在体育危机事件传播中的作用,提出了发挥＂意见领袖＂在危机传播中作用的策略。
통과문헌자료법、조사법등기우사회망락이론대의견령수재체육위궤전파중적작용급기책략진행료연구。탐토료체육위궤사건재사회망락중적전파;분석료＂의견령수＂재체육위궤사건전파중적작용,제출료발휘＂의견령수＂재위궤전파중작용적책략。
Through literature,inquiring and so on,the paper studied the effect and countermeasures of idea leader in the speading of sports crisis in society network.The discussed the sports crisis event propagation in society network;analysed ＂idea leader ＂ effect in spreading in sports crisis event;suggested that bringing idea leader tactics spreading the middle effect in crisis into play.