CAJ | 학술논문

通过文献回顾以及对技术接受模型、美国顾客满意度指数模型、感知安全、信任与忠诚的关系等的探讨,假设了影响电子商务网站忠诚的一些因素,然后经过调查研究,利用SPSS15.0和AMOS7.0对这些影响因素进行了验证.研究结果表明：这些影响因素具有很好的信度和效度,可为电子商务网站业主测量顾客忠诚时提供参考.
통과문헌회고이급대기술접수모형、미국고객만의도지수모형、감지안전、신임여충성적관계등적탐토,가설료영향전자상무망참충성적일사인소,연후경과조사연구,이용SPSS15.0화AMOS7.0대저사영향인소진행료험증.연구결과표명：저사영향인소구유흔호적신도화효도,가위전자상무망참업주측량고객충성시제공삼고.
Through review of the literatures,and discussion on technology acceptance model,American customer satisfaction index model,perception security,relation of trust and loyalty,this paper supposes the factors influencing e-commerce web site loyalty.On the basis of the research,this paper verifies these factors by the use of SPSS 15.0 and AMOS 7.0.The results show that these factors have good reliability and validity,and they are useful reference for measuring customer loyalty to the e-commerce web site.