CAJ | 학술논문

我国少数民族的传统休闲方式丰富多彩，休闲文化源远流长，苗族的传统休闲是其中的一朵奇葩。苗族人民在艰苦的环境中创造了自己独特的休闲文化，其主要特点是休闲的劳动性、艺术性、经常性和平等性。贵州苗族休闲文化的开发主要与旅游结合在一起，在一些苗族村寨旅游景点的开发中得到尝试。开发过程中也存在很多不足，主要是开发产品的差异性不足，品牌规划与品牌建设不到位。
아국소수민족적전통휴한방식봉부다채，휴한문화원원류장，묘족적전통휴한시기중적일타기파。묘족인민재간고적배경중창조료자기독특적휴한문화，기주요특점시휴한적노동성、예술성、경상성화평등성。귀주묘족휴한문화적개발주요여여유결합재일기，재일사묘족촌채여유경점적개발중득도상시。개발과정중야존재흔다불족，주요시개발산품적차이성불족，품패규화여품패건설불도위。
China has rich and colorful ethnic traditional leisure ways, which have been of long standing. Miao traditional leisure is one of the wonderful ways. Miao people have created their unique leisure culture, whose properties include the leisure from labor, being artistic, usualness and equality. The development of leisure culture of Miao in Guizhou, mainly combined with tourism development, has been on trial in a number of stockaded villages. However, there are still some inefficiencies in the process of development, mainly including lack of diversity of products and misplacing of brand planning and the development process, there are many shortcomings, the main difference is the lack of product development, brand planning and brand development.