体育成人教育学刊
體育成人教育學刊
체육성인교육학간
JOURNAL OF SPORTS ADULT EDUCATION
2012年
1期
46-47
,共2页
臧恒%周斌%喻文%夏贵霞
臧恆%週斌%喻文%夏貴霞
장항%주빈%유문%하귀하
健身俱乐部%生存需要型%娱乐享受型%会员满意度
健身俱樂部%生存需要型%娛樂享受型%會員滿意度
건신구악부%생존수요형%오악향수형%회원만의도
fitness club%survival type%enjoying type%satisfaction of club members
运用问卷调查法、数理统计法对健身俱乐部不同消费动机会员服务满意度进行调查,结果表明:生存需要型会员与娱乐享受型会员的消费行为特征存在差别,对健身服务质量的诉求明显不同。针对不同动机类型会员提出了侧重点不同的服务营销策略,为健身俱乐部的经营提供参考。
運用問捲調查法、數理統計法對健身俱樂部不同消費動機會員服務滿意度進行調查,結果錶明:生存需要型會員與娛樂享受型會員的消費行為特徵存在差彆,對健身服務質量的訴求明顯不同。針對不同動機類型會員提齣瞭側重點不同的服務營銷策略,為健身俱樂部的經營提供參攷。
운용문권조사법、수리통계법대건신구악부불동소비동궤회원복무만의도진행조사,결과표명:생존수요형회원여오악향수형회원적소비행위특정존재차별,대건신복무질량적소구명현불동。침대불동동궤류형회원제출료측중점불동적복무영소책략,위건신구악부적경영제공삼고。
With the research methods of questionaire investigation and statistics,the paper makes satisfaction investigation of club members with different consumption motives of fitness clubs.The paper reveals that the behavioral features of the members practising for survival and the members practising for fun are different and they have different demands for the fitness service quality.The paper proposes to provide different service marketing strategy for different types of members.