CAJ | 학술논문

运用问卷调查法、数理统计法对健身俱乐部不同消费动机会员服务满意度进行调查,结果表明：生存需要型会员与娱乐享受型会员的消费行为特征存在差别,对健身服务质量的诉求明显不同。针对不同动机类型会员提出了侧重点不同的服务营销策略,为健身俱乐部的经营提供参考。
운용문권조사법、수리통계법대건신구악부불동소비동궤회원복무만의도진행조사,결과표명：생존수요형회원여오악향수형회원적소비행위특정존재차별,대건신복무질량적소구명현불동。침대불동동궤류형회원제출료측중점불동적복무영소책략,위건신구악부적경영제공삼고。
With the research methods of questionaire investigation and statistics,the paper makes satisfaction investigation of club members with different consumption motives of fitness clubs.The paper reveals that the behavioral features of the members practising for survival and the members practising for fun are different and they have different demands for the fitness service quality.The paper proposes to provide different service marketing strategy for different types of members.