湖北第二师范学院学报
湖北第二師範學院學報
호북제이사범학원학보
JOURNAL OF HUBEI UNIVERSITY OF EDUCATION
2011年
12期
109-112
,共4页
厦门市英才幼儿园%民办幼儿园%品牌建设
廈門市英纔幼兒園%民辦幼兒園%品牌建設
하문시영재유인완%민판유인완%품패건설
Xiamen Talent Kindergarten%private kindergarten%brand construction
品牌建设已经成为民办幼儿园获得突破、得以持续发展的必由之路。本文运用个案研究法,结合厦门市英才幼儿园品牌建设的经验,阐述了对民办幼儿园品牌的认识,分析了民办幼儿园品牌建设存在的问题,并在此基础上提出了民办幼儿园品牌建设的关键。
品牌建設已經成為民辦幼兒園穫得突破、得以持續髮展的必由之路。本文運用箇案研究法,結閤廈門市英纔幼兒園品牌建設的經驗,闡述瞭對民辦幼兒園品牌的認識,分析瞭民辦幼兒園品牌建設存在的問題,併在此基礎上提齣瞭民辦幼兒園品牌建設的關鍵。
품패건설이경성위민판유인완획득돌파、득이지속발전적필유지로。본문운용개안연구법,결합하문시영재유인완품패건설적경험,천술료대민판유인완품패적인식,분석료민판유인완품패건설존재적문제,병재차기출상제출료민판유인완품패건설적관건。
The best way for kindergartens to obtain a breakthrough and continue development is to construct the brand.This paper expounds the understanding of the brand with the construction of Xiamen Talent Kindergarten brand experience of private kindergartens,analyzes the problems existing in the construction of private kindergartens brand based on the case study,and proposes the key element of construction of private brand kindergartens.
