科教文汇
科教文彙
과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2011年
35期
35-37
,共3页
市场营销学%双语教学%复合型人才%问题%对策
市場營銷學%雙語教學%複閤型人纔%問題%對策
시장영소학%쌍어교학%복합형인재%문제%대책
marketing%bilingual teaching%compound talent%problem%countermeasure
为适应经济全球化、科技国际化和教育国际化的发展趋势,国内一些高校已开始了双语教学的尝试与实践。本文从培养＂营销＋外语＂的复合型人才的角度出发,对市场营销学课程实施双语教学的必要性进行了分析,并对市场营销学课程实施双语教学面临的困难提出了相应的对策。
為適應經濟全毬化、科技國際化和教育國際化的髮展趨勢,國內一些高校已開始瞭雙語教學的嘗試與實踐。本文從培養＂營銷＋外語＂的複閤型人纔的角度齣髮,對市場營銷學課程實施雙語教學的必要性進行瞭分析,併對市場營銷學課程實施雙語教學麵臨的睏難提齣瞭相應的對策。
위괄응경제전구화、과기국제화화교육국제화적발전추세,국내일사고교이개시료쌍어교학적상시여실천。본문종배양＂영소＋외어＂적복합형인재적각도출발,대시장영소학과정실시쌍어교학적필요성진행료분석,병대시장영소학과정실시쌍어교학면림적곤난제출료상응적대책。
To adapt to the challenges of economic globalization, scientific and technological internationalization and educational internationalization,some domestic universities have started the attempt and practice of bilingual teaching.In the perspective of cultivating the type of ＂marketing ＋ language＂ compound talents, the necessity of marketing bilingual teaching is analyzed, and corresponding countermeasures is presented according to the difficulties of implementing the marketing bilingual teaching.
