CAJ | 학술논문

自上世纪80年代以来，一种新的大学发展模式——创业型大学日渐崛起。浙江农林大学结合自身特色和发展需要．提出了建设生态性创业型大学的战略目标。任何一种新的建设理念首先都需要进行有效的宣传。没有真正的思想认同，就不会有有效的行为支持。在宣传策略上须把握：紧扣创业型理念，贯穿生态性特色；内宣与外宣并举，形式与内容并重：以理论宣传促进意识形成，以事例宣传引导创业风尚；掌握舆情动态，做好思想导航。在具体宣传措施上可以从内宣与外宣两方面着手。
자상세기80년대이래，일충신적대학발전모식——창업형대학일점굴기。절강농림대학결합자신특색화발전수요．제출료건설생태성창업형대학적전략목표。임하일충신적건설이념수선도수요진행유효적선전。몰유진정적사상인동，취불회유유효적행위지지。재선전책략상수파악：긴구창업형이념，관천생태성특색；내선여외선병거，형식여내용병중：이이론선전촉진의식형성，이사례선전인도창업풍상；장악여정동태，주호사상도항。재구체선전조시상가이종내선여외선량방면착수。
Since the 1980s, a new kind of university development mode： entrepreneurial university rising. Zhejiang A＆F university, combined with their own features and development needs, sets a strategic goal of building an enterpreneurial university. For any new construction idea, it＇s necessary to have some effective publicity strategies which are suggested as following： persistently approaching to entrepreneurial target, embodying the ecological characteristics, paying attention to both form and content, promoting the awareness through theoretical publicity, making good use of some cases to form the pinoneering spirit, being well aware of the public opinions and successfully leading the students in term of ideology.