科技信息
科技信息
과기신식
SCIENTIFIC & TECHNICAL INFORMATION
2011年
3期
188-188,217
,共2页
Clothing industry%Customers%Sense value
Chinese clothing industry has stepped into a new era when the fierce competition, the internationalization and the pluralism coexist. If the clothing enterprises want to catch the market opportunities, and stand out in the clothing industry, they should change their traditional marketing concepts and build a customers-oriented marketing strategy.
