黑龙江对外经贸
黑龍江對外經貿
흑룡강대외경무
HLJ FOREIGN ECONOMIC RELATIONS & TRADE
2011年
7期
73-74
,共2页
女性消费%女性消费行为%化妆品营销
女性消費%女性消費行為%化妝品營銷
녀성소비%녀성소비행위%화장품영소
female consumption%female consumer behavior%cosmetic marketing
当前女性化妆品市场日趋庞大且具有广阔的发展前景,女性消费者行为的研究已经成为化妆品企业能否成功销售产品的关键因素。通过对女性消费者行为的分析,总结出女性化妆品消费行为具有追求美丽与时尚、非理性消费等特征,据此,在女性化妆品的营销上应通过营造良好的购物环境、积极运用化妆品广告等吸引女性消费者的购买欲望。
噹前女性化妝品市場日趨龐大且具有廣闊的髮展前景,女性消費者行為的研究已經成為化妝品企業能否成功銷售產品的關鍵因素。通過對女性消費者行為的分析,總結齣女性化妝品消費行為具有追求美麗與時尚、非理性消費等特徵,據此,在女性化妝品的營銷上應通過營造良好的購物環境、積極運用化妝品廣告等吸引女性消費者的購買欲望。
당전녀성화장품시장일추방대차구유엄활적발전전경,녀성소비자행위적연구이경성위화장품기업능부성공소수산품적관건인소。통과대녀성소비자행위적분석,총결출녀성화장품소비행위구유추구미려여시상、비이성소비등특정,거차,재녀성화장품적영소상응통과영조량호적구물배경、적겁운용화장품엄고등흡인녀성소비자적구매욕망。
At present women＇s cosmetics market has become increasingly large and had broad prospects for development.The female consumer behavior research has become the key factor if it＇s successful in selling products.Through the analysis of consumer behavior for women,we can see the female consumer behavior with pursuit of beauty cosmetics and fashion,irrational consumption and other characteristics.In the women＇s cosmetics marketing we should create a good shopping environment,the actively use the cosmetics advertising to attract female consumers.
